If you’re a solo business owner, you know that content marketing in business is a large part of your success. It doesn’t matter if you offer a service or a product — marketing is equally crucial to acquiring new customers and keeping existing ones happy.
Knowing that marketing is a large part of your success and is crucial to acquiring new customers. Since “knowing” what you’re supposed to help your customers accomplish and practicing your marketing skills in helping your business achieve results.
The mistake many businesses try and make is focusing purely on sales while neglecting production. It happens so often that Google once announced that they would start paying businesses for every brick they sell, specifically encouraging companies to focus more on sales.
Content Marketing Click To Action
One simple example is to be sure you focus on your CTA. While you certainly can’t neglect the other products and services around your product, your CTA is critical.
People will go to places that will make them feel good. Suppose you cater to the emotional needs of people. In that case, you will increase the number of people coming to you and the number of people you will retain and keep as customers long afterward.
Bottom line, customers are not what they think they are; what society thinks they are. Don’t be fooled by somebody else’s advertisement. Nobody else is telling you what you should do and what your customer service should look like. Instead, focus on the benefits of doing business with you and the service that enhances your selling point.
Let’s look at an example of polar opposite advantages. Anthony Bourdain’s recent article excerpted nicely shows how incorrect it can be to focus solely on selling. “I’ve been a traveling salesman for eight years,” he says, “and I have a value proposition:
Buy a bottle of wine here, pick up the phone when somebody calls, and because I’m not a sales rep, I will not penalize you, charge a listing commission, or belittle you on the price.” As a traveling salesman, consider your advantages.
What could be a more significant benefit to job hunting than being taken seriously as a source for a good product?
What if you could kiss a customer goodbye because they thought you were a sales guy?
I’m afraid I have entirely to disagree. I would argue that the focus should be on serving. Service is the most significant benefit a business can have. Focus on serving your customers from top to bottom, and you will see where many great opportunities lay.
Here Are 4 Content Marketing Examples
Search a landing page implemented on an Anthony Bourdain blog. I believe it was Thanksgiving of 2008 when I first saw something like this (perhaps this guy is onto something): Be warned, it gets graphic. Found on Anthony Bourdain’s blog. The blog post was something he was writing called a slow cookbook.
However, sometimes it can be challenging to figure out where to start. I’m sure this is one of the most common questions in the industry regarding digital marketing and customers.You see, many companies or their consultants and marketing teams are constantly learning new things about and optimizing their channels — inbound, organic, paid, etc.
Every company goes through periods where they experiment and find success with a few things and then hit a speed bump. You can experience the “speed bumps” on many different marketing channels. It could be your primary play, paid media, PR efforts, or social media marketing.
You could see they are up and to the right when it comes to new services. A competitor is catching up ahead, The Black community is taking the online marketing lead, or pants are fitting higher. So, where should you start? Several outstanding books have been written and made available for free on Audible.
And elsewhere (like Pinterest) will help you get a great vision and understanding of your audience, what they have been disappointed in, what resonates with them, and more. I have the great pleasure of listening to audiobooks, and I urge you all to do the same.
Here are some actionable driving tips to get you thinking and motivated to take some of these fields to the next level! The best opportunities for creating a great brand and marketing campaign also arise out of options for customer acquisition. The opportunities often arise from two primary avenues: customer service initiatives and online advertising for online marketing.
If you struggle with either of these approaches, please bear with me to discuss how you can easily incorporate both. My focus is local SEO, and I will use topical examples ranging from the retail sector to software, education, tourism, and travel.
Content Marketing for Customers
I realized that many people’s problems stemmed from poor customer service, even if the customer was interacting with them once. I read that at Fractl — a digital marketing agency that helps companies with their marketing — only 12 percent had perfect 4-star or 5-star ratings on Google.
Show the audience an example of good grammar, punctuation. Show how it could be improved upon with Grammarly.
The problem is not that the customer doesn’t like your product. Often, these people find their problem resolved when they escalate their issue.
The problem is that it is often difficult to do anything when your customers face negative responses. The ideal customer service experience involves a reaction to a negative search result and another positive one and information on why that feedback is upsetting.
When I’m designing a custom marketing strategy, I look at three factors paying attention to:
- Make your customers feel important
- Be curious
- Think remarkably human
In the retail sector, a core consideration is what makes your customers feel important. Onlookers matter. In the food and hospitality sector, it’s the experience of your guests. People worry most about their privacy in online retail because most people can’t ever return to a previous page.
In an eBay study on human-computer interaction, two human reviewers — one female and one male — rated how trustworthy a brand appeared to fellow humans.
The male reviewer rated the brand at 86 percent trust, while the female reviewer chose 85 percent trust. These ratings suggest that a customer’s opinion can significantly determine the eventual faith they’ll place in a brand. It’s no surprise that SaaS companies — companies with software — are infamous for having stellar customer service.
This is for one big reason. A software company allows a person to receive feedback from other paying members or staff and dig in to improve.
Grammarly is like a good teacher who catches all your mistakes before turning your essay in for evaluation.
Writing compelling copy can be challenging. From tone to grammar, there are many things to take into account. This article shares suggestions for writing clear copy that engages readers. You can try all the tools mentioned in the paper for “FREE!” Below this post.