Writing better content isn’t something that comes easily for everyone. And to inspire readers to read what you’ve written, there are several ways to improve your skills and get more results from your content. To help you out, we’ve put together a list of 6 actionable tips for improving your writing.
Make a Habit of Writing
1. Plan your content before you write it
If you’re creating a long-form piece of content like an ebook, white paper, or video series, it’s crucial to plan the content before you start writing. It will help you keep it on topic and ensure it fits your overall marketing strategy. If you’re creating shorter pieces of content like blog posts and social media updates, planning is still essential.
However, it can be slow at first. Once things pick up and you’re generating consistent content over time, you can ensure the posts get written and scheduled as you go.
2. Prioritize your writing schedule
When creating blog posts, email subject lines, newsletters, and other pieces of content, set time aside for your writing.
Most of us already have systematized our workflows. But there is no substitute for actually taking those steps on the calendar. If you have a trusted business partner, schedule together – you can even go to lunch to talk past each other’s deadlines or streamline the process.
Either way, be flexible and upfront about what’s required. And move aspects of your procedure along before the different needs to get done. Sometimes all it takes is a phone call to react and re-prioritize your schedule.
3. Schedule a Routine and a Reminder
Your calendar can help you get started, but it can be a crutch, so be sure to schedule all your tasks to ensure a habit of actually writing.
It is a powerful concept – schedule what needs to get done over time (give yourself a plan or “to do” list tailored to what you want to create). Once you’ve made your calendar, schedule all your regularly scheduled tasks.
It helps to prevent decision fatigue and will help to quickly create five-page reports followed by a quick email to complete. Whenever you meet a goal on your schedule, schedule a reminder to write a new objective.
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2. Get to the point quickly, and don’t ramble. It’s tempting to talk about how you came up with your idea or how hard you’ve worked on it, but you should resist the urge. Instead, describe your product or service and how it benefits the customer in a few sentences. Get to the point quickly, and don’t ramble.
5. Tell the Story
Start with your unique value proposition (UVP), then describe the company and its story. Please don’t pitch things overboard; no one likes to be patronized. A typical cookie company could talk about how chocolate cookies are your gateway to social and spiritual freedom.
Or it could be how Gillette is the original manufacturer of safety razors, changing the way people view grooming. Use one customer value proposition. Make it abundantly clear how your product or service will benefit the customer in one specific, easy-to-understand way.
Often, it’s best to come up with a UVP after the customer has had a chance to know your product or service a bit better. Ask yourself, “What one thing will make you say, this is what I wanted from the beginning, and the price is fair.'” An example could be how an umbrella will make rainwear more useful.
6. Present the problem Clearly
For example, your company could improve customer service, but where do you begin? Define your problem, system, challenge, customer fear, or pain point. Describe the solution eloquently, both in the product and service or solution. Being patient with your story will expand it to fit the topic. Your audience likes to hear a problem or struggle spelled out, over-delivered and dealt with in detail.
From a pitching perspective, make sure you outline every benefit of your product or service, including how it solves the problem. (e.g., “E-made products eliminate the need to treat rash or sunburn” or “UtPB: Water usage for lawn care and more efficient irrigation systems”).
Subtract what isn’t unique and what isn’t evident from the pitch. Personalize By Default, and most web pitches are written generic bio style.
- Be consistent with your writing style.
- always use active voice
- Use short sentences for a conversational tone that is appealing to readers.
Writing for Your Blog
When writing for your blog, it’s essential to be consistent with your writing style. Your readers will recognize your voice, and they will build trust with you if they feel you’re being authentic. The most important thing is to be yourself. If you’re writing in the first person, write first.
If you write in the third person, skip to the following sentence; don’t tell me you love me because I’ve appeared elsewhere in the past five minutes, and so forth. Every blog post you write needs to flow from one character (or structure) to another. Learning new words won’t help you write better posts; you have to think like a writer.
I’ve noticed about myself recently that I sit pretty much all day. It started as a result of feeling tired but has turned into a repetitive sitting pattern. Over the weekend, I decided to try and force myself to stand up but make do with notes on the computer rather than writing.
From now on, I’m going to place myself in a comfortable position to write, stand up and come back to the computer. If I can’t stand up, that’s OK.
I’ll close my eyes and imagine if I have the mental capacity. I’m sure there are benefits to writing in the first person, but I can’t write without trying.
It might seem silly, but I try to do it with my eyes whenever I read something. I’ve had mixed results, but some posts I write are easier to come to with the help of the look and tone of voice. Try to write in the first person as much as possible and keep a consistent voice throughout all posts.
Writing well has always been a critical skill, but it’s even more critical in the digital age. If you struggle to write first-person, stop thinking about what you are writing and just let the words flow from your mind to the paper.