How to Find the Best Niche and Keywords

business idea call to action

The Best Niche and Keywords

Niche topics can be considered a small place on your site. You create content specifically around a specific type of item. For example, if you’re a faucet company, you’ll probably have a piece of content around faucet accessories or faucet controls.

You wouldn’t want to claim a single keyword for “faucet system.” It would be too general—and, just like keyword-less content, no one would be searching for it. If you’re creating content to target other categories and sub-topics, make sure you’ve included a specific keyword.

Write good content that answers a question or solves a problem; make sure your keywords are relevant to the topic.

person writing

Titles Speaking of keyword-less content, a title is your best friend when it comes to getting your content indexed. So how do you know which keywords to target?

Suppose you see that multiple pieces of content on the same topic are indexed or ranking well with the same target keyword. In that case, the chances are good that it has the same general issue.

If you’re working on a new page or paragraph, it’ll be wise to make sure it’s comprehensive and includes the target keywords in its title tag.

Helpful tools You might find these useful when identifying good keyword targets: Jaaxy Search Analytics (Turns keyword research into a CRM) Content.

person happy writing

Writing Good Content for a Niche Using Targeted Keywords

There’s more to writing good content than “create awesome content.” Think on-page topics and a basic understanding of how your body of work relates to the page content you want to deliver.

Do you have sources for data that go beyond your industry standards? One of the world’s most advanced research tools is called Jaaxy. Jaaxy’s multiple websites that aggregate data in different areas and bring it together for easy consumption of information to learn all you need to know about the competition of the niche and keywords you plan to use. Jaaxy breaks it all down for you.  In addition, dive into your content and identify common themes. How do those topics stand out? Are the issues a mix of general and curation work? Or is one theme dominant—perhaps “sound practices” and “audit” are your top themes?

Keyword Goals

Find out what drives most of the success on your site/page.

planning

Remember when Your Writing for Your Niche

Content is more than clever headlines, beautiful designs, and perfect grammar. It’s worth the time to throw all of those things away when creating content your audience will actually read. In an age of omnipresent information, people are drowning in it. Take time to see what resonates with your audience.

person investigating

Evidence Provided by Keywords

Proof content is worthwhile (research). If you build it, they will come—but content marketing is still a young industry. There are no guarantees regarding how your content will perform in search, and it lowers your chances of success if you don’t have a personal stake in it.

shaking hands

Get to Know Your Niche Audience

Then try to link to other things using your relevant keywords. Get to Know Your Audience, One of the best parts of running a content marketing strategy is you. as the writer, marketer, and general expert in your field. Get to know your audience better than anyone else. And that intelligence can prevent you from writing content in the first place.

white board

Whiteboard Friday

In today’s Whiteboard Friday, Focus on three ways to better get to know your audience and create content to connect with them.

chalk board

Which Pages Should I Write Now?

After you know your audience and know which types of content will work to attract them, now it’s time to choose which posts will earn you links and attention.

Here’s the process to follow: 

Once we know our audience and attract them, we structure the post idea.

We go through predefined channels to see which ones are currently performing well and can (Copy Smith) deliver the best results in links, shares, and traffic.

photos

Niche Post Ideas

Once we have our suggested post ideas, we schedule them to be ready to go when the content strategy is in place. We use scheduling tools like WordPress to make sure any planned posts are written on time.

After writing the posts, our editing team does a final check to make sure we did everything right. And now it’s time to recruit your writer.

person holding one dollar bill

Niche & Keywords

Choose the Niche and keywords that are relevant to your channel and your audience. Many people mistake writing topics and keywords that don’t relate to the Niche they are trying to reach.

This strategy isn’t going to work at all. And by “they do not relate to the niche they’re trying to reach,” I really mean the keywords are not relevant, at least not for your target audience.

Keywords must be relevant to the Niche your post is targeting, which is usually a particular niche, a person, place, thing, etc. The more specific you can be about the best-suited keywords to target in the topic, the better.

Consider the search volume of that particular topic and what keywords already get you results for a search. You can also add in topic inspiration and who your target audience might be.

Such as co-workers, family, and random people on the Internet on sites like Followerwonk, StumbleUpon, Twitter, Linked In, etc. Tumblr, and so on.

There are a few problems with adding keywords too. Keywords given to tools might be too vague, and they are doubtful to bring you search volume precisely on target. Jaaxy can help you in this matter; you can see up-to-date information with a click of a button.

amazon store

Brand Awareness

It used to be the case that if you wanted to rank in Google, you needed to create authoritative content that made a ton of buzz.

Regardless of anything else, that was enough. Only the best content would do. Sadly, that mindset has gotten so deeply ingrained in our heads thanks to TV ads, Google’s Knowledge Graph, and online listings.

That now, even if your current site is doing nothing but moderately well, you still have to have your brand. Who will link to your content?

You know who they’ll relate to. How many times will Google return to your page to find more content like it?

Pessimistic SEOs still think that the best way to discover Google is to create content that sells a product or services like a lawyer.

This is nonsense. Suppose you want to increase your internal linking authority.

We all know the problem. You’re working on a piece of content, and it just won’t come together with the way you want it to. Maybe you need to write about the newest trends in SEO or SEM – but you don’t have time to run around Google News looking for a hundred different examples. Copysmith is the AI Copywriting Tool of Your Dreams! Sign Up for Free Today!

 

Build a fantastic website full of good content, make it useful and valuable, get people to share it, and ultimately increase your site’s ranking.

In that case, you don’t need a tangible product or service like aLawyer.com. Instead, you can do that by taking advantage of Google’s repurposing technology.

kids sharing a secret

I’ve shown and shared before how the duplicate content filter makes it possible for Google to identify your website as a source for information only if you create other websites that aggregate the same information.

 

But why not do it EVEN BETTER than that? Learn, experiment, build an email list, get feedback from people, and learn from them. Become a student and evermore successful you.

message up and never look back

Make your content the best in the best league in your field. You can become the world’s most significant information resources provider by starting now and not waiting till Google gets there.

 

Keyword cannibalization is the real danger today, not low-quality content.

 

For one, it keeps you from ranking in the organic results and makes you not fall into Google’s hands like so many wasps are attracted to honey.

 

Write your canonical URL for all your page content. Asite.com/item40 (press Ctrl+?) will write item40 in the bottom right corner of each page.

 

But a user browsing from /item40 will pick up the canonical URL www.yourwebsitename.com/item40.

 

By rewriting all those canonical URLs with your own proprietary page naming convention. You can protect your internal linking scheme, thus ensuring that you don’t get PageRank cannibalization penalties:

finding the puzzle piece

The PageRank penalty can be cured if the Penguin algorithm regards your site as “clean.” The more data a Penguin algorithm can fetch and process, the worse it is at picking the best organic URLs.

if you are bored with life-you don't get up every morning with a burning desire to do things-you don't have enough goals! Lou Holtz

Conclusion,

Write good content that answers a question or solves a problem. Don’t copy existing content.

Ensure your keywords are relevant to the topic and can be found by people looking for your post.

Following these tips is how you get more readers to your blog. All the training and tools you need to build, create and manage a website are listed below.

If you know someone who might benefit from the information provided here please Share, Comment, or leave your questions below.

The Tools found below this post optimizes your content for SEO, SEM, Social Media, Blogs, and more with a click. A simple, easy-to-use way to check tone, clarity, plagiarism, generate drafts of custom copy for your business and clients.

 

Cheers,

Kevin

Leave a comment

Your email address will not be published. Required fields are marked *