Finding the best niche and keywords topics can be considered a small place on your site. You create content specifically around a specific type of item.
For example, if you’re a faucet company, you’ll likely have a piece of content on faucet accessories or controls.
You wouldn’t want to claim a single keyword for “faucet system.” It would be too general—and, just like keyword-less content, no one would be searching for it. If you’re creating content to target other categories and sub-topics, make sure you’ve included a specific keyword.
Write good content that answers a question or solves a problem; make sure your keywords are relevant to the topic.
A simple “best niche + best keywords” checklist
If you want a fast way to spot a niche that can actually work, use this five-part check:
1) You can write about it for a year. Interest matters more than people admit.
2) People are already searching for it. That’s where keywords come in.
3) The niche has problems that need solutions. Problems create posts (and products).
4) You can become “useful” in public. Helpful beats perfect.
5) You can monetize ethically. Affiliate offers, services, digital products—whatever fits your audience.
If you want a structured way to go from “idea” to “site” to “keywords you can actually rank for,” the workflow inside Wealthy Affiliate can help you avoid the usual beginner trap of guessing your way through niche selection and keyword planning.
Titles
Speaking of keyword-less content, a title is your best friend when it comes to getting your content indexed. So how do you know which keywords to target?
Start with the obvious: what problem does the page solve, and what would a real person type into Google to find that solution?
Suppose you see that multiple pieces of content on the same topic are indexed or ranking well with the same general keyword. In that case, the odds are good the topic has consistent demand—and you can win by being clearer, more specific, and more helpful.
If you’re working on a new page or paragraph, it’ll be wise to ensure it’s comprehensive and includes the target keywords in its title tag and headings.
Helpful tools
You might find these useful when identifying good keyword targets: Jaaxy Search Analytics (Turns keyword research into a CRM)
Writing Good Content for a Niche Using Targeted Keywords
There’s more to writing good content than “create awesome content.” Think on-page topics and a basic understanding of how your body of work relates to the page content you want to deliver.
Here’s the easiest way to keep it simple:
Write one page for one problem. Then choose keywords that match that problem, not just the broad niche.
Do you have sources for data that go beyond your industry standards? One of the world’s most advanced research tools is called Jaaxy.
Jaaxy’s multiple websites aggregate data in different areas and bring it together for easy consumption of information to learn all you need to know about the competition of the niche and the keywords you plan to use.
Jaaxy breaks it all down for you.
In addition, dive into your content and identify common themes. How do those topics stand out? Are your issues a mix of general and curated work? Or is one theme dominant?
Keyword Goals
Find out what drives most of the success on your site/page. Then build more content that supports that same kind of search intent.
Remember, when Your Writing for Your Niche
Content is more than clever headlines, beautiful designs, and perfect grammar. It’s worth the time to throw all those things away when
creating content your audience will read.
In an age of omnipresent information, people are drowning in it. Take time to see what resonates with your audience—and what gets ignored.
Evidence Provided by Keywords
Keywords are evidence. They tell you what people are curious about, worried about, trying to fix, or ready to buy.
If you build it, they will come—but content marketing is still a young industry. There are no guarantees regarding how your content will perform in search, which lowers your chances of success if you don’t have a personal stake in it.
Get to Know Your Niche Audience
Then try to link to other things using your relevant keywords.
One of the best parts of running a content marketing strategy is that you, as the writer, marketer, and general expert in your field. Get to know your audience better than anyone else. And that intelligence can prevent you from writing content in the first place.
(That sounds backward, but it’s true: knowing your audience saves you from writing posts no one wants.)
Whiteboard Friday
In today’s Whiteboard Friday, focus on three ways to better get to know your audience and create content to connect with them.
Which Pages Should I Write Now?
After you know your audience and know which types of content will work to attract them, now it’s time to choose which posts will earn you links and attention.
Here’s the process to follow:
Once we know our audience and attract them, we structure the post idea.
We go through predefined channels to see which ones are currently performing well and can
deliver the best results in links, shares, and traffic.
Niche Post Ideas
Once we have our suggested post ideas, we schedule them to be ready to go when the content strategy is in place. We use scheduling tools like WordPress to ensure planned posts are written on time.
After writing the posts, our editing team does a final check to ensure we did everything right. And now it’s time to recruit your writer.
Niche & Keywords
Choose the niche and keywords relevant to your channel and your audience. Many people mistake writing topics and keywords that don’t relate to the niche they are trying to reach.
This strategy isn’t going to work at all. And by “they do not relate to the niche they’re trying to reach,” I mean the keywords are not relevant—at least not for your target audience.
Keywords must be relevant to the niche your post is targeting. The more specific you can be about the best-suited keywords to target in the topic, the better.
Consider the search volume of that particular topic and what keywords already get you results for a search. You can also add in topic inspiration and who your target audience might be.
There are a few problems with adding keywords, too. Keywords given to tools might be too vague. Jaaxy can help you with this; you can see up-to-date information with a single click.
Brand Awareness
It used to be the case that if you wanted to rank, you had to create “the best content on the internet.” That mindset still matters, but there’s a more practical truth:
People link to brands they recognize and trust. That trust is built by showing up consistently with helpful, focused posts.
Build a fantastic website full of good content, make it useful and valuable, get people to share it, and ultimately increase your site’s ranking.
Keyword cannibalization is a real danger today when multiple pages compete for the same intent. The fix is not “more keywords.” The fix is a clearer page purpose: one page per primary intent, and internal links that guide readers to the best next step.
Also, make sure your canonical URL strategy is clean—especially if you have similar pages, reposted content, or multiple versions of a post. Canonicals help search engines understand which URL is the primary version.
And when it comes to link-building, keep it honest. Search engines have spent years fighting manipulative link tactics, and the Penguin algorithm is often referenced in that conversation. The safest long-term approach is still the simplest: earn links by being useful.
Bonus: two helpful deep dives
If you want additional niche-and-keyword guidance from my other site, here are two solid follow-ups:
Choosing a Profitable Niche (step-by-step niche selection)
Build a Business You Love: Wealthy Affiliate’s Niche Toolkit (how niche research and keywords fit together)
Conclusion,
Write good content that answers a question or solves a problem. Don’t copy existing content.
Ensure your keywords are relevant to the topic and can be found by people looking for your post.
Following these tips is how you get more readers to your blog. And if you want the training, tools, and step-by-step structure to put this into action faster, you can start here: Wealthy Affiliate.
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