Do you want to know how to invest in SEO images and get more organic traffic from image searches? Optimizing your images for SEO should be a top priority if you’re a website user. After all, images are a vital part of any website or blog and can help you attract more traffic from image searches. Unfortunately, many website users don’t take the time to optimize their images, which can hurt their traffic and search engine rankings. We’ll show you how to properly optimize images on the website to get more traffic from image searches.
Why Optimize Images in SEO?
Images are an essential part of any website. Not only do they make your content more visually appealing, but they can also help you rank higher in search engines. According to Moz, image optimization is a ranking factor for Google Image Search.
In other words, if you want your images to rank higher in Google and other search engines, you need to optimize them. The basics of SEO image optimization and how it can help improve your website’s traffic and search engine ranking. First, let’s look at why optimizing images is essential. Images are an integral part of every website.
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They help you communicate your message and engage your audience. However, images can also slow down your website if they’re not properly optimized. That’s why optimizing your images before you upload them to your website is essential.
There are a few things you can do to optimize your images:
1. Resize your images before you upload them.
2. Compress your images to reduce their file size.
3. Use the correct file format for your images.
4. Add keywords to your image file names and alt text.
5. Yes, I would like to know how to optimize images in WordPress. Most WordPress users don’t know how to do this.
It’s a shame because optimizing images can help your website rank higher in Google image search and get more traffic. Luckily, it’s not hard to do how to optimize your website and increase your organic traffic. Enter here!
Why Should You Use SEO-optimised Images?
When you upload an image to WordPress, it generates multiple copies of different sizes. Depending on their device and screen resolution, these images are served to visitors. By default, WordPress does not optimize images, and these image copies are not compressed for faster loading. This means that most WordPress sites are unnecessarily slow due to unoptimized images. It can hurt your user experience, organic traffic, and WordPress SEO.
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Slow loading pages are the second-biggest reason why people leave a website. The answer is to find the right balance between file size, image quality, and image dimensions. Images are an essential part of every website. They help you add visual interest and make your content more engaging. But that’s not all. Google also uses images as a ranking factor in its search engine algorithms.
In fact, according to data from Jumpshot, Google Image search accounts for about 21% of all web searches. That’s why optimizing your images is essential if you want them to appear in Google image search results and help you get more organic traffic. Optimizing images to improve your website’s loading speed is also essential.
Every day, more than 1 billion searches are done on SEO images.
Making them an excellent opportunity to help you rank and achieve more visibility in search.
Here are a few tips to make your images search-friendly:
- Create unique filenames for your images.
- Use relevant keywords in your filenames.
- Use an alt tag on all of your images.
- Use a caption on all of your images.
- Use image sitemaps.
- Create unique filenames for your images.
When buying images, the filename probably isn’t the first thing on your mind. Many stock photo sites use generic filenames like “image1.jpg” or “photo2.png”. These filenames provide no information to Google about the image, so your photos may not appear in the image search.
To help your images rank better in search, give them unique filenames relevant to your article’s topic. An essential aspect of using Google Images to your advantage is ensuring your images are optimized:
- ensure they have a compelling file name,
- fill out the alternate text and description fields,
- and use structured data to provide even more context.
Google Images is one of the essential SEO tools; it allows you to enter in a more specific and visual way the primary searches you are interested in. We will explain some tips to help you get more visibility in Google Images and how to upload the photos of your website to Google Images. It is important to note that images are an excellent way to improve the position of your website in search engines.
How to Optimize Images for SEO Search
The following is a list of recommendations on how to optimize your images for Google search so that you can improve your ranking in search engines:
1. Quality of your images
This is one of the most important things to consider when optimizing your images for superior ranking in search engines. Remember that Google has a sophisticated algorithm that indexes your images. This means that you need to create high-quality images. In addition, your pictures should have the correct dimensions, format, and size.
This means that your images should:
- Be high quality so as not to get penalized by Google.
- Have the correct dimensions and format.
- Have the correct size.
What is the correct SEO image format?
The answer is quite simple. Google recognizes the proper image format. You can use the following tricks to optimize images for Google Images, improving your ranking and increasing the number of clicks you receive.
Number 1: Optimize the title of the image. Image titles are vital to improving your ranking on Google Images. To optimize your images, you should include keywords in the title: It will improve your ranking. It will help you appear in the “image suggestions” when you start typing in the search bar.
Number 2: Optimize the name of the image file. Use keywords in the image file name. Before uploading an image to your website, rename the file. Make sure the name of the image files tells you what they contain. For example Keyword-candidate-image.jpg
Number 3: Optimize the Alt attribute. The alt attribute is a text description of the image. It’s also a factor in improving your ranking. Make sure the alt text describes what’s in the picture.
For example:
Use alt text like this:
Ben Affleck was attending an event to promote the movie “The Way Back” in Burbank, California, on March 2, 2020.
Do not use alt text like this:
Image of Ben Affleck at an event
Number 4: Optimize the caption. The caption is the text that appears under the image. It’s a good idea to include keywords in the caption. Make sure the caption is exciting and describes the image.
Number 5: Optimize the description. The description is a text description of the image. It helps Google understand what the image is about. Google uses Alt tags to figure out what your image contains. You should describe the image in the Alt attribute. Be creative and include keywords.
Here is my top tip to improve the SEO Alt attribute:
When writing the Alt attribute, include the keyword you are targeting and the word “image.” For example, if you target the keyword “online marketing,” the Alt tag will be: “Online marketing image.”
Number 6: Optimize the srcset attribute. The srcset attribute allows you to suggest different image sizes to Google. Google will choose which size to display on the search results. The srcset attribute is helpful if you target a responsive website.
If you target a mobile-first website, use the src set attribute to suggest different image sizes for mobile and desktop users. After renaming the image file, add a keyword to the image’s Alt attribute. It is essential to include the Alt attribute of the image. It will reduce the loading time of your images and improve the SEO of your website.
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Number 7: Optimize the size of the image file. The size of the image file is essential for your website’s SEO. Google recommends keeping your images under 70kb.
Number 8: Optimize the image for mobile devices. Google recommends you use responsive images for your website. Responsive images are images that adapt to the size of the screen.
Number 9: Optimize the image file format. The image file format is also crucial for your website’s SEO. Google recommends using JPEG format for your images. For your infographic, you can use PNG or JPEG format. The alt attribute is the text that appears instead of the image on the website if the image can not load.
This is why the Alt attribute is essential:
The alt attribute is vital for SEO. It is the key to appearing in the “image suggestions” in Google Image Search. If you do not include the Alt attribute, Google will not index your images. Using keywords in the Alt attribute helps Google understand what your images are about, improving your ranking on Google Images.
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Number 10: Optimize the description of the image. You can also optimize the image description to improve your ranking on Google Images. To optimize the image description, include keywords:
It will help you appear in the “image suggestions” when you start typing in the search bar.
It will improve your ranking. It is vital to optimize the Alt attribute (alternative text) of the image.
You must describe the image with a few words using keywords. The Alt attribute (alternative text) is the text that appears when you move your mouse over the image.
Here is an example:
The Alt attribute (alternative text) is essential because:
- It allows you to optimize the image for Google Image Search.
- It will enable you to help Google understand what the image is about.
- It makes sure the image is accessible to people with vision impairments.
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Number 11: Optimize the caption (text under the image). The caption is the text that appears under the image. The caption allows you to tell Google what the image is about. It also allows you to include additional keywords and context.
Number 12: Optimize the “anchor text” Social media is a great way to promote your content and reach a larger audience. Posting links to your content on social media sites like Facebook, Twitter, and Google+ can help you get more traffic and exposure. Anchor text is the text you click on when you click on a link.
It is the text that appears underlined and blue in most browsers. Anchor text is the text that appears on a webpage that links to another webpage. The anchor text is the most critical part of a link.
The anchor text is important because it tells Google about the page you are linking to.
If you are linking to a page about “cat food,” you should use the anchor text “cat food.”
If you are linking to a page about “dog food,” you should use the anchor text “dog food.”
If you are linking to a page about “fish food,” you should use the anchor text “fish food.”
You get the idea.
Number 13: Optimize the “meta tags” Meta tags are HTML tags that allow you to provide information about your webpage to Google.
There are two types of SEO meta tags.
The “title” meta tag is the most important meta tag. It tells Google what your webpage is about and should be relevant to the content on your webpage.
The “description” meta tag is the second most crucial meta tag. The description meta tag tells Google what your webpage is about. The description meta tag should be relevant to the content on your webpage.
Conclusion,
Image SEO, also called image optimization, is the method of optimizing the images on your website to make it easy for Google to locate and rank your photos.
The best thing you can do is keep writing. Write every day. Write a lot. The more you write, the better you’ll get.
You must write compelling copy that engages your readers if you want more visitors.
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Some of the links in this article are affiliate links. If you were to buy something after clicking on one of these links, I would get a small commission.
Thanks for being part of the community!
Kevin
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