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Easy Ways to Make Your Content More Engaging

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Readers want to be engaged by great content and will return for more when they are given a reason to. First, the content provides useful information. Have you ever wondered why some articles read like they were written in a foreign language? There are many reasons, but one of them is the writer’s failure to connect with their audience.

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 The more succinctly you can get your point across, the better your chance of getting your message heard. Here are some ways to help you reach that goal as a writer:

1) Write for your target audience – know who they are, what they want to read, and how to appeal to them. It’s a little like dating. The better you know your audience and how to meet their needs. The better chance you have of getting a reaction. 

2) Don’t waste words – this is a skill that takes practice to master, but it’s so worth the effort. First, learn to speak concisely. Use words that mean exactly what you want them to mean, and no more. Don’t use several words to say something that can be said in fewer words. 

3) Then, learn to write concisely using the same principle. Say what needs to be said, and no more. Don’t use a five-dollar word when a two-dollar word will do. Don’t be afraid of repetition, but make sure it’s the right repetition and that it’s working for you.

person writing

Be passionate about your topic.

Passion is key when it comes to writing engaging content – if you’re not excited about what you’re writing, your readers won’t be either. Keep this in mind as you choose your topic and angle, and let your passion guide you through the writing process.

In addition to being passionate about your topic, following these ten tips will help you write an engaging blog post that reaches its intended audience:

1) Keep it short and sweet – long-winded posts are tough to get through and easy to lose interest in. Keep your posts focused and to the point. 

2) Provide actionable advice – give your readers tips on how to solve the problem or implement a new idea they just learned. 

3) Use a conversational tone – speak directly to your Reader and tell them a story – it makes the information more interesting to read. 

4) Be creative – illustrate your point with an example, metaphor, or data visualization. 

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5) Include a call to action – inspire your readers to act. 

6) Use the inverted pyramid approach – start with the most important information and follow with less important information. 

7) Include links to other sources of information – expand on your post, point your readers to a new blog post, or include research from other sources that may be helpful to them. 

8) Share lots of images – visually appealing content is more likely to be shared. Make your blog posts more engaging by including pictures. 

9) Make your post personal – use your own experiences to explain an idea or give an example. 

10) Use conversation starters – posing questions to your readers when sharing blog posts on social media is a great way to spark discussion. And remember to include a link to your blog so they can explore more of your content.


Make sure your writing is clear and concise.

When you’re writing, it’s important to make sure that your meaning is clear and concise. Frequently, writers will try to use too many words when simpler ones would do the trick just as well.

This can result in articles that read like they were written in a foreign language – something that’s bound to lose your Reader’s attention quickly.

To avoid this problem, focus on communicating your ideas with as few words as possible. It may take some practice, but doing so will make your writing much more accessible and engaging for your audience.

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Have a strong opening.

One of the most important things you can do as a writer is to have a strong opening. This will help engage your Reader and set the tone for the rest of your article.

There are many ways to achieve this, but one effective method is to start with a question. This will get your Reader thinking about what you’re about to discuss and pique their curiosity.

Another way to begin strongly is by making a bold statement or using surprising statistics. Whichever route you choose, make sure your opening is attention-grabbing and sets the stage for an interesting read.


Engage your readers by Hooking them in the beginning.

You know how you sometimes start reading an article and find yourself totally lost after the first few sentences? Yeah, that’s usually because the writer could have done a better job of hooking their Reader in at the beginning.

A good hook grabs your attention and makes you want to keep reading to see what happens next. As a writer, it’s important to understand how important it is to engage your Reader from the very beginning. Here are ten ways you can make sure your readers stay hooked:

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1. Use a Question

The simplest way to grab a reader’s attention is to make him wonder what will happen next. It’s called a question hook, and it works because a reader is compelled to find the answer.

You don’t have to ask a question outright; you can also imply a question through your writing. For example: “There’s a knock at the door. Who could it be?” or “She didn’t know who had just knocked on the door, but she was sure he would tell her soon.”

asking for marriage

2. Make a Promise 

Everyone loves a good promise, and your readers are no different. Promise your readers a good story; you can bet they’ll stick around to find out exactly how good it is.

For example, you can promise your readers that your book will be a page-turner or that it will answer a burning question. Be careful not to make too many promises, though. You don’t want to oversell yourself.

what do you think your superpower is

3. Start Strong 

The beginning of your story is your chance to make an impression, and it’s also when many readers decide whether they will stay with your story or let it fall by the wayside.

Make your first sentence thrilling by beginning in the middle of a scene or posing a question. For example: “When did they start calling him the Fool? It was a good way to get him killed.” or “The letter was a mystery waiting to be solved.”


4. Make It Personal 

Your composition is more than a story; it’s an experience for the Reader. Readers connect more with a story when they feel like they’re part of it, so personalize your book.

Tell the Reader that he’s special or that he’s uniquely qualified to read your book. For example: “You are the only one who can solve this mystery.” or “This book is for anyone who wants to travel the world.”


5. End Strong 

Your hook doesn’t have to be found at the beginning of your book; it can also be found at the end. Think of your hook as a carrot on a stick, something you dangle in front of a reader to get him to read chapter after chapter.

Make your hook a promise of an exciting resolution or an emotional reunion with a character. For example: “She knew that the man at the door was the key to her future. ” or “He was tired of running but now it was time to go home.”

person engaged online

6. Create curiosity 

Curiosity is a powerful emotion to tap into. Once a reader is curious about something, he’s compelled to learn everything he can about it.

Encourage your Reader to be curious by posing a question that can only be answered later in the story. For example: “How could he possibly make it back in time? ” or “What kind of trouble would Alvin get into next?”

children sharing a secret

7. Make It Personal 

Part Two Personalization is one of the best ways to grab readers’ attention. Take your Reader’s hand and make him feel like he’s part of the action. For example: “You’re exhausted, but it’s time to leave.” or “He didn’t know what to say to his mom.”

sign/ this is the sign you been looking for

8. Keep It Short 

Your writing is only going to hold a reader’s interest for so long. Make your hook concise, and make it count.

You want your reader to want more, but you don’t want him to lose interest before he gets there. Short and sweet is the name of the game. For example: “The rich were different in the city.” or “She was trapped in a hurricane.”

person at her desk

9. Make Them Feel Something 

A good hook grabs the Reader’s attention, but a great hook makes him feel something. It can bring out his deepest fears, most powerful memories, or heartfelt emotions.

When the Reader feels something, he’s emotionally invested in the story and won’t be able to stop reading. For example: “She wanted to stop him, but she was broken on the floor.” or “He had never felt so alone in his life.”

Do something great

10. Be Compelling 

Some hooks will be more compelling than others. Do your best to use a bold hook that will make your Reader want to read more.


Following these ten tips can make your writing more engaging and enjoyable for your readers. Connecting with your readers, using techniques such as adding humor, and varying your sentence structure can make your writing much more interesting and effective. Writing can be a powerful tool. Using these tips, you can make sure your writing is as engaging and interesting as possible.



Dear Reader,

Welcome to Can I Be A Writer! We’re so glad that you’ve decided to join us on this journey to becoming a better writer.

At Can, I Be A Writer, we provide helpful tips and advice to help you become a better writer. Whether you’re a beginner or an experienced writer, we have something for everyone.

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The Can I Be A Writer Team

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Kevin Meyer

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